Now in its 6th year, the unconference for product managers at all levels had a record breaking turnout – 500 registered with another 500 waitlisted. Vision & Execution was proud to be a Silver sponsor this year. We were also very pleased to be selected to present two topics. Please see the attached links:
How do I influence management to accept my breakthrough idea?
Are you struggling to be heard by executive management so your strategic idea can be funded? Are you bored with the limitations of maintaining a current product that only improves incrementally and looking for a new challenge? Are you concerned that your cash cow business is at risk to emerging competitive technology?
Growth depends on innovation – sustainable growth depends not just on disruptive technology but on a full spectrum of innovation from incremental innovation to the radical. This workshop is designed to teach the soft skills and management tools to build internal consensus and momentum to win management support for innovative ideas.
Learn how you can reduce friction in the sales channel and with customers to generate rapid uptake of your new product idea. Learn techniques to ensure you design products that meet the minimal feature set that drives purchase intent. Learn how to identify sales and channel hurdles that could relegate your product to the bottom of the pile and design to overcome them.
Even if you weren’t able to be at Product Camp we hope you can take advantage of these presentations. Be sure to mark your calender for 2014 and see how you can get involved!
And, if you’re struggling to figure out how to improve your product development process to bring better products to market faster, you might want to take this 5 minute benchmark survey to help pinpoint your organizational issues. Take survey: NPD Benchmark Survey