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The Innovation Culture – it’s all about taking risk and being willing to learn from your mistakes

A friend recently recommended a book she had read that explained something I had noticed about seemingly two different groups of people.   The book is entitled, “Mindset: The New Psychology of Success,” by Carol Dweck, a world renown professor at […]

How important is choosing the right name for your business?

Naming is critically important – it can make marketing your business very expensive or very cost effective. Establishing a brand name early on and then needing to change it downstream only increases the cost of marketing your company. The challenge […]