Strategic Growth

How important is choosing the right name for your business?

Naming is critically important – it can make marketing your business very expensive or very cost effective. Establishing a brand name early on and then needing to change it downstream only increases the cost of marketing your company. The challenge […]

Beware stealth mode companies when timing your market entry

Think you have a great idea for a new product? Chances are that someone else has it, too. How do you avoid squandering your market leadership position? We meet with many entrepreneurs, most of whom think they have the next […]