The June 2011 McKinsey Global Survey on Economic Conditions suggests that executives expect to achieve corporate profitability despite lower expectations for their national economies to rebound. It appears that despite no growth in capital expenditures and stable or decreasing workforces that companies will increase their profitability. Well profitability yes, perhaps, but not top line revenue – fewer expenditures plus expectations for a reduced risk for inflation should keep costs in check.
In a separate piece of analysis by McKinsey – Sustaining top-line growth: The real picture – their data showed how tough it is to beat the market. Exhibit 2 shows that corporate revenues, on average, tracked neatly with overall market conditions. So how will your company beat the market, or are you content to ride the wave?
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