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		<title>New Class:  NPD 2.0 &#8211; Leveraging the Internet for New Product Development</title>
		<link>http://visionandexecution.com/blog/2009/01/new-class-npd-20-leveraging-the-internet-for-new-product-development/</link>
		<comments>http://visionandexecution.com/blog/2009/01/new-class-npd-20-leveraging-the-internet-for-new-product-development/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 01:07:30 +0000</pubDate>
		<dc:creator>visionandexecution</dc:creator>
				<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[new product development]]></category>
		<category><![CDATA[NPD 2.0]]></category>
		<category><![CDATA[testing]]></category>
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		<category><![CDATA[Web 2.0]]></category>

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		<description><![CDATA[NPD 2.0: Leveraging the Internet for New Product Development Web 2.0 principles have revolutionized the Web experience as well as the design patterns and business models of software companies. This is a workshop on how innovative companies can apply Web 2.0 capabilities to leverage end-users for a powerful new approach to product development, also known [...]]]></description>
			<content:encoded><![CDATA[<p>NPD 2.0: Leveraging the Internet for New Product Development Web 2.0 principles have revolutionized the Web experience as well as<br />
the design patterns and business models of software companies. This is a workshop on how innovative companies can apply Web 2.0<br />
capabilities to leverage end-users for a powerful new approach to product development, also known as NPD 2.0. NPD 2.0 can enable<br />
companies to co-create better and richer products in a reduced timeframe.</p>
<p>This course is designed to help students learn how to apply the capabilities of the Internet to the product development process.</p>
<p>Participants will learn:</p>
<ul>
<li>The most successful examples of turning over non-essential control to users directly via the Web.</li>
<li>How to leverage the web and NPD 2.0 to protect a traditional business model in a Web 2.0 world.</li>
<li>The most useful Web 2.0/social networking apps to support a closer collaboration.</li>
<li>How to extend NPD 2.0 to partners and channels.</li>
<li>How to overcome challenges companies may face as they apply NPD 2.0 to their products?</li>
</ul>
<p>The course will follow a highly interactive workshop format to ensure that the theory and best practices of innovation are understood. Participants will practice using state-of-the-art models of product development and so are encouraged to bring their own innovation challenges to class to learn how to resolve them using NPD 2.0.</p>
<p>Wednesdays, 6-9PM – 7 meetings<br />
February 4 &#8211; March 25 (no meeting Feb. 18)<br />
UCSC Extension in Silicon Valley – Cupertino Campus<br />
Register at www.ucsc-extension.edu<br />
Course code – 20322-003 – $540 until January 21st; $600 after Jan. 21</p>
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