Vision & Execution, Inc.
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Marketing Strategy for Online Travel Startup

Advisory service to increase market penetration

The Challenge:

A small startup team with a tight budget in a highly competitive segment of the online travel market had a web site in place. The team possessed technical expertise. They were seeking marketing expertise to evaluate marketing priorities, pricing, and web site effectiveness.

The Solution:

Through the Advisor on Call service, Vision & Execution was retained to provide marketing guidance that was then executed by the team. Specific marketing strategies included focusing their rental market acquisitions strategy to help gain traction early, and using a tiered pricing structure to reflect variances in geographic regions.

Vision & Execution provided customer feedback on the effectiveness of the web site and evaluated the usability of the site, which included performing a log analysis of visitor usage patterns. We delivered recommendations for specific changes allowing the client to improve usability and achieve a higher conversion rate.

The Benefits:

Vision & Execution’s Advisor on Call package optimized a very tight marketing budget to identify high impact initiatives that increased their visibility and the value of each web site visitor.
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