Marketing Strategy for Online Travel Startup
Advisory service to increase market penetration
A small startup team with a tight budget in a highly competitive segment of the
online travel market had a web site in place.
The team possessed technical expertise.
They were seeking marketing expertise to evaluate marketing priorities, pricing, and web site effectiveness.
Through the Advisor on Call service, Vision & Execution was retained
to provide marketing guidance that was then executed by the team.
Specific marketing strategies included focusing their rental market acquisitions strategy
to help gain traction early, and using a tiered pricing structure
to reflect variances in geographic regions.
Vision & Execution provided customer feedback on the effectiveness of the web site
and evaluated the usability of the site,
which included performing a log analysis of visitor usage patterns.
We delivered recommendations for specific changes allowing the client to
improve usability and achieve a higher conversion rate.
Vision & Execution’s Advisor on Call package optimized a very tight marketing budget
to identify high impact initiatives that increased their visibility and
the value of each web site visitor.