Vision & Execution identified communication and process issues that were impeding
broad-based company acceptance of test designs and results.
We created a robust financial model that measured incremental revenue and contribution margin
for each business unit and the company.
This was critical to ensuring business unit acceptance of each offer,
highlighting if an offer helped the overall business at the expense of any individual business unit.
As another part of our task to set up and manage a new test environment evaluating bundled offers
prior to launch, Vision & Execution refined test criteria and implemented processes
to ensure timely testing of only the highest priority opportunities to maximize revenue recognition impact.
Vision & Execution also developed a standard reporting template,
incorporating quantitative financial findings with qualitative marketing insights.
The template enhanced sales messages at launch and provided guidance
to product management about key features and benefits.