U.S. Market Launch For International SLA Management Tool
Guided strategy and implemented tactical plans for complex marketplace.
This leading international developer of SLA solutions for service providers sought a
full-service United States marketing resource for its U.S. launch.
The company needed help to understand the American business environment and to properly position its products.
A Vision & Execution consultant acted as VP of Marketing to guide product and company strategy,
and developed a team to implement the tactical plans.
Interpreting U.S. market dynamics, Vision & Execution helped the company focus its
marketing strategy and aided in defining opportunities in a complex marketplace.
Working closely with the executive team, Vision & Execution expanded the firm's
target market to take advantage of changing market conditions,
recommended a distribution strategy, developed a product road map,
and developed marketing messages for use in marcom and sales materials.
As a direct result of the "company story" built by Vision & Execution, the
client successfully launched its U.S. business and product at COMDEX.
The company obtained a large number of excellent leads including marquee quality contacts,
and has since completed its second round of funding.